They’re wrapped in seaweed. They’re filled with whisky. And they’re drawing a collective groan from the Internet, thanks to their suspicious resemblance to a laundry detergent pack turned meme turned public health hazard.
That’s right: They’re alcoholic Tide Pods.
Well, sort of.
In what is either a highly successful marketing scheme or an inadvertent attempt to launch itself into millennial relevancy, a 195-year-old single-malt Scotch whisky distillery has rolled out three kinds of limited-edition “glass-less cocktails,” available through Sunday at a posh London bar.
These alcoholic amuse-bouche pouches provide “the perfect flavour-explosion experience,” the Glenlivet claims.
But, as hundreds of baffled commenters online immediately wanted to know: How do you “drink” them?
“Enjoying them is simple,” said the distillery ina 53-second video last week. “The capsules are popped in the mouth for an instant burst of flavour.”
Comparisons to jello shots or Gushers candies or gum are common. But aren't you supposed to sip fine Scotch?
Well....the Glenlivet Capsule Collection is available on a very limied edition basis. Salut!