While everyone else is out here trying to make “meat” vegan, Arby’s is flipping the trendto make a vegetable out of meat. They’re really leaning into their “We have the meats” slogan and have now created what they’re calling the “megetable” - a meat-based vegetable.
Neville Craw, Arby’s brand executive chef has invented the new megetable, the “Marrot,” which is a meat carrot made out of turkey that looks and tastes like a real carrot and even has a lot of the same nutritional value as the original orange vegetable.
Unlike many other restaurant chains who are embracing plant-based “meat” and adding it to menus, Arby’s has promised to never offer substitutes for real meat. Instead, they’re moving in the opposite direction as their competitors with this meat-based veggie. So will we be seeing the Marrot on Arby’s menus soon? “No promises,” he says. “But it’s starting to look like it could head in that direction.”
Have you seen this? Would YOU order this? Not me...I'll stick with the French Dip, fries, and Jamocha Shake. And DON'T even TRY to make my FRIES out of meat...