Hamm’s, a Minnesota-based beer brand that bills itself as "the beer…refreshing," is offering a chance to win one of 50 "broken-resolution preparedness kits" for when we inevitably break our New Year’s promises to ourselves. If you haven't ALREADY broken that New Year's Resolution, I'm pretty sure you're in the minority. The HAMMergency Kits, as they’re called, include a six-pack of Hamm’s beer (redeemable via a prepaid gift card) and 5 pounds of "restaurant quality" bacon, all contained within a Hamm’s-branded cooler!
Hamm’s drinkers over the age of 21 — and especially those with no confidence that they’ll be able to refrain from drinking or eating fatty pork products, despite resolving to do just that — can enter to win a kit at Hammergency.com through January 13. Sadly, sweatpants are NOT included in the kits. Although, they SHOULD be, as they'd come in really handy to hide all the weight you're gonna gain from eating 5 pounds of bacon and downing a six-pack of beer...
The 50 winners will be notified instantly of their prize. Hamm’s, which is owned by the Molson Coors, has previously encouraged similar bad behavior. In August, after a hidden stash of Hamm’s from the 1980s was discovered at a library in Washington state, the brand offered 30 cases of beer to anyone who could prove they were the library-goer (or library employee) who was drinking when they should’ve been studying.