Busch Beer, owned by Anheuser-Busch, -- is launching a contest to promote its Dog Brew and to find the perfect pooch to help expand the product line. Busch first launched its Dog Brew, an alcohol-free bone broth, last summer. The "brew" is safe for dogs and is made from bone-in pork butt, whole corn, celery, basil, mint, turmeric and ginger. Busch announced its "Chief Tasting Officer" contest by posting a recruitment video on social media. In the clip, Busch’s spokesperson, "Busch Guy," explains the "serious" nature of the role.
"It will be your sole responsibility to shepherd the great taste of Busch, research new flavors, take up pet projects," Busch Guy says. "Your bark will have to be as good as your bite." The role will also be compensated. The contest winner will receive a $20,000 check (as a salary), an $800 pre-paid card to be used as pet insurance (as healthcare) and 10 four-packs of Busch Dog Brew (as company stock options), according to the announcement and contest rules.
Owners of qualified dogs can apply by posting a picture of their pooch and a description of their qualifications on social media with the hashtag #BuschCTOcontest. Submissions end on April 28.
Are you REALLY going to accept the opinion of a dog on this? I mean...this is the same animal that drinks out of the toilet!!